Applications

New Generation Trade in the Digital Age: Application-Based Foreign Trade

In recent years, the understanding of globalized trade has rapidly shifted towards digitalization. Not only physical products, but also software and mobile applications have become valuable trade products in the international market. This digital foreign trade model, which has grown rapidly especially in the post-pandemic period, offers important opportunities for companies and entrepreneurs who want to export with high added value.

Software and Application Trading: Beyond the Traditional

Products such as mobile applications, SaaS solutions, enterprise software and digital platform services are now considered digital exports and are supported as foreign currency earning services in many countries.

Featured application types:

• E-commerce applications and infrastructures

• Fintech solutions (payment systems, digital wallets)

• Health technology (HealthTech) applications

• Education applications and LMS systems

• Artificial intelligence, data analytics and CRM-based software

• Game apps and interactive content

These applications both generate revenue by directly reaching users on platforms such as the App Store/Google Play, and generate foreign exchange earnings through private sales to organizations.

How Does the Export Process of Digital Products Work?

Software and application exports are faster because there are no physical shipments, but there are legal, financial and technical steps that need to be managed correctly:

• Overseas billing and licensing transactions

• Copyright and software license documents

• Taxation and VAT exemption applications

• Legal follow-up and documentation of foreign currency revenues

• Government incentives and TUBITAK support for IT export products

Advantages of Foreign Trade through Apps

• No need for physical stock and transportation

• 24/7 access to global markets is possible

• A single app can generate revenue in multiple countries

• High profit margin and low cost of operation

• Supported by the government within the scope of service exports

Foreign Trade Consultancy and Digital Export

Foreign trade consultancy for entrepreneurs exporting digital products involves different areas of expertise than traditional trade:

• Target country analysis and App Store optimizations

• Overseas marketing strategies (digital campaigns, localization)

• Copyright, software license and tax management consultancy

• Application processes for government supports (Turquality, UR-GE, Trademark Registration, etc.)

• Legal tracking and reporting of foreign currency earnings through the application